Here’s why: As tempting as it is to increase your visibility by jumping on every social network, a lot of times it’s too much to take on. Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.
An easy way to figure out which social networks to be on is by simply asking where’s my audience’s attention? If they’re not on Pinterest, there’s no need to spend a bunch of time and energy there. Check out our social media marketing guide to help decide which network is best for your brand.
Another good litmus test for which networks to choose is by asking yourself what value you can bring to the network. If you can’t create content that people on the network want to see, put your efforts elsewhere.