Voordat we ingaan op het ‘hoe’, wil ik dat je begrijpt hoe groot Social Selling is. Ik ben niet de enige die vindt dat Social Selling onderdeel moet zijn van jouw verkoopstrategie.
Sales-experts van over de hele wereld erkennen de waarde ervan. Laten we eens kijken naar wat een aantal van deze experts te vertellen heeft.
“Social media can be an effective tool for sellers to reach and engage with potential customers. It allows them to bypass traditional sales channels and create new opportunities for their business. The key to success is using all available tools to effectively connect with potential customers and make a sale.”
— Jill Konrath jillkonrath.com
“LinkedIn groups can be a powerful tool for social selling, as they provide access to a wide range of industry players including customers, prospects, partners, suppliers, competitors, and thought leaders. The use of LinkedIn groups has been demonstrated to have significant revenue potential, as the two biggest wins in social selling in a certain year were generated through them with $70 million and $47 million. By not utilizing LinkedIn groups, businesses may be missing out on potential sales and valuable industry insights.”
— Jeff Simmons b2bmarketingportal.com
“Social selling has shifted from a traditional approach of interrupting, pitching, and closing to one that is more customer-centric. The new approach of social selling is about listening to the customer, understanding their needs, and providing solutions that meet those needs. It’s about diagnosing the customer’s problem and prescribing a solution that fits their unique situation. This approach helps in building trust and relationships with customers, which in turn leads to long-term business success.”
— Mark Roberge, SVP Sales, and Services at Hubspot
“Social media platforms are not appropriate places for hard selling, as they are primarily intended for building credibility and trust with potential customers. Instead, businesses should focus on using social media to gain intelligence on their customers and prospects, and incorporating that information into their formal sales process and messaging. Additionally, businesses should continue to interact with customers on a personal level through social media in order to stay top of mind with them. This approach allows businesses to establish strong relationships with customers and increase the likelihood of making a sale in the future.”
— Julio Viskovich julioviskovich.com
“Social selling allows businesses to gain insight into the conversations, interests, and needs of their customers, prospects, and competitors by providing access to their social media activity. This is similar to being a “fly on the wall” in their world, observing their interactions and gaining valuable information that can inform sales and marketing strategies. By leveraging social media, businesses can gain a deeper understanding of their audience, which can be used to tailor their sales and marketing efforts for greater success.”
— Jim Keenan asalesguy.com
“Social media channels provide an ideal platform for sellers to build credibility in their industries by sharing relevant articles, joining special interest groups, and attracting followers and connections. This can be done by actively participating in social media networks like LinkedIn, Twitter, and Facebook, and by sharing valuable information about their products and services. By doing so, sellers can establish themselves as experts in their field, and gain the trust of potential customers. In the past, sellers would use their Rolodex of contacts to build their network, but now social media provides a much larger platform to expand their network and reach more potential customers.” — Rob Bois
Je hebt het rechtstreeks uit de mond van ’s werelds toonaangevende verkoopdeskundigen gehoord. Als je nog steeds niet het gevoel hebt dat Social Selling geschikt is voor jou, dan is het OK, je bak met visitekaartjes en je fax zagen er toch al een beetje eenzaam uit. ??
Hierna volgt het gedeelte ‘hoe doen ze dat’.